Persuasion May Rest With Your Word Choice

By Georgianna Reilly, LMSW
SJS Staff Writer

Do you ever feel that you need a boost in your ability to be persuasive with clients, bosses, potential grant funders or with other agencies with which you might engage when seeking to advocate or find services for your clients? Well, this boost might just come in the form of your word choices. According to a recent blog post in the world of marketing, research has pin pointed the 12 most persuasive words in the English language. While some of these might be more applicable to marketing, I found this a very interesting concept and thought some of the words might be useful to social workers (especially given the research backing of their use). As professionals who use their words to create change, choosing the correct words to get the point across is key.